PPC Reporting Templates | PPC Reports

Click-Through Rate Performance Report

15,244

version

1.0

January 25, 2019

Description

Click-Through Rate (CTR) is a measurement of how often people who view your ad end up clicking it. CTR can be used to gauge the effectiveness and relevancy between the keyword searched and the ad copy served.

Here are some benefits of this report:

Perform CTR comparison between previous and current period
Impactful visualizations will help you see your CTR in a whole new light
Drilldown capability allows you to see CTR from different points of view
CTR performance is analyzed with respect to the following factors:

Impressions
Clicks
Keywords
Search Terms
Geography
Day of the Week (DoW)

Hour of the Day (HoD)
Device Type
Match Type
Quality Score
Avg. Position
Avg. CPC (cost per click)

Excellent CTR is essential to your success; it will improve your Quality Score, reduce your Cost per Click and improve your ROAS.

Additional Information

Imports	Created	Updated
15,244	January 25, 2019	January 25, 2019

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Click-Through Rate Performance Report

Description

Additional Information

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