Filter by category
Google recommends using the Top Movers Report to answer questions such as:
This is a change detection report; it compares two periods, it highlights both the negative and positive changes, and will let you drilldown and see further details about those changes. Armed with this knowledge, a PPC manager can make informed decisions.
For some accounts, this report can help reduce the rollercoaster results. For other accounts, there are times, when at a glance, the account seems to be doing well, but there might be significant fluctuations beneath the surface.
You can compare weeks, months or quarters. Comparison can be performed at any level of the account e.g. campaigns, ad groups, or keywords based on the following performance measurements:
continuing visiting this website you consent the use of these cookies.
Discover if you're making
mistakes with Google Ads
Measure 60+ key factors that can
hurt your account performance
Setup only takes a minute. No credit card required. Cancel anytime.
Use your Google Ads or
Google Analytics account
Select and configure a PPCexpo report from library of prebuilt
Report will be delivered to your inbox, or Google Drive if opted
Use your Google Ads
Please add ppcexpo.com to your email whitelist