PPC Reporting Templates | PPC Reports

Impression Performance Report

159

version

1.0

February 08, 2019

Description

Google Ads defines Impression as how often your ad is shown. An Impression is counted each time your ad is shown on a search result page or other site on the Google Network.

In other words, Impression is the number of times your ad appeared on a screen. You want to have a lot of Impression for your ads so you can reach as many of your prospects as possible.

Cascading effect:
Improve your Impression to improve clicks. More clicks will improve CTR (click through rate). Higher CTR will improve Quality Score. Better Quality Score which will reduce cost and improve ad rank.

This report will examine following factors to determine their relationship with Impression: